There are some important SEO mistakes
1. Unethical SEO Consultants:
Nowadays, u can see many Companies providing SEO services. Some SEO guys use purely ethical SEO techniques, while others use unethical SEO. Even the person who hired the SEO guy do not know about this. When his site gets punished that time he came to know.
So the conclusion is, if you want to hire SEO, choose a reputable SEO consultant, one who will keep in regular contact with progress reports and updates.
2. Use of black-hat techniques:
Same as i mentions above, techniques such as doorway pages, stuffing keywords, hidden text etc are the examples of black-hat tech. So if you want long term success, avoid such techniques.
3. Expecting Immediate Results:
Its not possible you will get immediate results in SEO. You must have patience in you. Successful SEO requires good link building which takes time. SO you must agree to spend lots of time with good patience.
4. In-house optimization:
In past even now also many people think, they can do SEo their own. They feel SEO is an easy task to do.
But SEO is not that much easy. It involves understanding google's complicated ago and according to that they have to optimize the site to rank well in SEs.
5. Untargeted keywords:
Many times some SEO ignore main keywords and only work for untargeted keywords. After getting good rankings, if they dont get enough traffic, they complain about that.
So they have to choose right keywords for optimization which give them good traffic.
6. Title tag:
We can see many title tags of different sites have their company or product name. But recommended is you should place your main keywords or keyphrases in title tag. Also keep title tag less than 65 characters long
7. Non-relevant link:
As you know if you have more backlinks, chances of getting good ranking in google increased. But many SEOs just count irrelevant links as a backlinks. They don’t care whether the backlinks coming from are relevant with their site or not. Google don’t consider such links.
8. Multiple SE submission:
Nowadays search engine submission is not necessary. Sites get indexed and ranked naturally if they have related backlinks with them. Multiple submissions may consider as an attempt to spam the search engines.
9. Unnecessary graphics and flash:
Many web designers, just for good looking of sits put heavy graphics and flash in site. As you know crawlers don’t crawl graphics or flash. So avoid putting heavy flash or graphics on site instead put combination of small graphics / flash with good amount of unique content.
10. All search engines are not same:
Many people think all search engines are same. Optimize your content, keywords, links so that there is something for at least one of the three top search engines.
SEO Experts